In Birmingham, UK, Richard organises a running club called 'Well Run Brum' - a free to access fortnightly 5km run for men from the area. Each run starts with a guest speak who acts as a pace maker for inspiration and motivation, focusing on mens mental health and wellness. To challenge this community's idea of masculinity, Richard is 10 of his regular participants to a nail salon whilst creating a space and hosting a conversation around how men can express themselves in any way they want.