Jeremy is supporting his local community through a stall that has stood the test of time. Now retired, Jeremy volunteers twice a week at the Oxfam bookshop on Portobello Road and knows the area well - both its affluence today and the quiet hardship that still exists beneath the surface. He is supporting Devlin’s, a fruit and veg stall on Portobello Market that has been trading for 150 years and is run by four generations of the same family.

With the $500, Jeremy will hand the funds directly to Devlin’s, who will prepare £10 boxes of fresh fruit and vegetables to gift to some of their neediest customers - people they already know and serve regularly. This idea keeps generosity rooted in trust, dignity, and community knowledge. By working through a long-standing local business, Jeremy is helping ensure fresh food reaches those who need it most — while also honouring a family-run stall that continues to quietly serve its neighbourhood.